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Almost everyone today has at least one email account, and for many email is their preferred method of communication! FACT: A recent study concluded that 347.3 billion emails are sent every day around the globe annually. This means that Email marketing is a simple. Inexpensive, and easy way for you to connect with people and promote your ministry.
If you’re ready to grow your ministry by better connecting with your audience and engaging with them, you must learn these ways to successfully use email to connect with your audience.
Consistent Messaging
The first way to successfully utilize email for your minsitry is to provide consistent communication to your audience. When you deliver consistent, interesting email messages that add value to recipients - you inevitably earn their trust and respect over time, which helps build long-term relationships. This relationship can lead to helping you break through emotional and psychological barriers and cause readers to be more receptive to your message.
Create Dialogue
Email should not just be one way communication, it should be an open dialogue between you and your audience. Email marketing allows you to create that dialogue and open up interesting and interactive engagement with readers.
Consistent Messaging
The first way to successfully utilize email for your minsitry is to provide consistent communication to your audience. When you deliver consistent, interesting email messages that add value to recipients - you inevitably earn their trust and respect over time, which helps build long-term relationships. This relationship can lead to helping you break through emotional and psychological barriers and cause readers to be more receptive to your message.
Create Dialogue
Email should not just be one way communication, it should be an open dialogue between you and your audience. Email marketing allows you to create that dialogue and open up interesting and interactive engagement with readers.
Connect Anytime
While it is nice to think that everyone is able or even willing to get to church on Sunday to here your message the truth is that there are many people that because off work schedule, transportation, health, etc are unable to come to hear your message, making email that much more important.
Email communication allows you to connect with your audience 24/7 on their schedule. They can see, read, and engage with your emails anytime and anywhere they want. You can automate your email messages to "auto send" in the morning, evenings, weekends etc. This will allow you to meet people right where they are.
If you are ready to use email marketing to reach a new audience and keep existing supporters coming back for more, then our team here at Faith Light Media is here to help. Contact us today for more information.
While it is nice to think that everyone is able or even willing to get to church on Sunday to here your message the truth is that there are many people that because off work schedule, transportation, health, etc are unable to come to hear your message, making email that much more important.
Email communication allows you to connect with your audience 24/7 on their schedule. They can see, read, and engage with your emails anytime and anywhere they want. You can automate your email messages to "auto send" in the morning, evenings, weekends etc. This will allow you to meet people right where they are.
If you are ready to use email marketing to reach a new audience and keep existing supporters coming back for more, then our team here at Faith Light Media is here to help. Contact us today for more information.
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How To Successfully Use Email To Connect With Your Audience
Published: 1/23/24
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